MyHylla (https://myhylla.com/) is a Nordic-inspired personal inventory and C2C marketplace. Users photograph and catalog what they own into Shelves (collections), organize belongings with AI-assisted tools, and optionally list items publicly on the marketplace. Tagline: Own Smarter. Live Lighter. Core loops: inventory capture, shelf organization, discovery/search, selling/listing. Related product surfaces include inventory scanning, price tracking, collections, featured listings, and messaging. Stack: Next.js 16 + React 19 frontend, NestJS microservices (API gateway, listings, images, messaging, users), PostgreSQL, Redis, Elasticsearch, MinIO. Last updated: 23 July 2026. AI crawler guides: https://myhylla.com/llms.txt and https://myhylla.com/llms-full.txt.