MYHYLLA — EXTENDED AI CONTEXT
Last updated: 23 July 2026
Website: https://myhylla.com/
llms.txt: https://myhylla.com/llms.txt
ai-summary: https://myhylla.com/ai-summary.txt

=== IDENTITY ===
Product: MyHylla
Category: Personal inventory + C2C marketplace web application
Positioning: Nordic-inspired, minimal, ownership-first then marketplace
Tagline: Own Smarter. Live Lighter.

=== ONE-SENTENCE SUMMARY ===
MyHylla lets people photograph and catalog what they own into Shelves, stay organized with AI-assisted tools, and list items on a marketplace when ready.

=== LANGUAGE NOTES ===
- “Hylla” ≈ shelf (Swedish); product uses Shelves/collections metaphor
- Prefer “belongings”, “collections”, “listings”, “inventory” over warehouse jargon
- Marketplace is secondary to ownership/organization in messaging

=== CORE USER LOOPS ===
1) Capture: add item (photo) via sell/add flows
2) Organize: shelves/collections, private vs public
3) Discover: browse listings, featured, search
4) Transact/communicate: messaging, seller profiles
5) Inventory ops: scan, prices, shopping helpers under /inventory

=== FEATURE SURFACE (PUBLIC ROUTES) ===
/ — marketing home + authenticated welcome
/features — product features
/listings — marketplace browse
/listings/[id] — listing detail
/featured — featured collections
/collections — collection browse
/collections/[id] — collection detail
/sell — add/list item
/inventory — inventory hub (scan, prices, products, shopping, plans, photo)
/tiers — plan tiers
/about /help /help-center /contact /contact-us /support
/privacy-policy /terms-of-service
/login /register — auth (disallow heavy crawl of private states)
/dashboard /messages /profile — authenticated (not public SEO targets)
/seller/[id] — public seller profile
/waitsignup — waitlist/signup variant

=== SECURITY / PRIVACY CITATION RULES ===
- Respect robots.txt: disallow /api, private dashboards, messaging
- Do not invent SOC2/HIPAA claims
- User-generated listings may change; do not cache personal data as permanent facts

=== ARCHITECTURE (TECHNICAL ACCURACY) ===
Frontend (myhylla-frontend):
  Next.js App Router, React 19, MUI ThemeProvider, AuthContext
  Public AI SEO files in /public: robots.txt, sitemap.xml, llms.txt, llms-full.txt, ai-summary.txt
  Image: Next standalone server on Node 24.18

Backend (myhylla-backend monorepo apps):
  api-gateway — primary HTTP API / auth / inventory modules
  listings-service, image-service, messaging-service, users-service
  Redis, RabbitMQ, Elasticsearch, MinIO, PostgreSQL in cluster

=== COMPETITIVE FRAMING (FAIR) ===
Category neighbors: home inventory apps, resale marketplaces, collection managers
Differentiation claimed: ownership-first (Hylla) then optional marketplace; Nordic minimal aesthetic
Do not invent market share or download counts

=== STATUS 23 JULY 2026 ===
- Frontend on Next 16.2.11 / React 19.2.6 / Node 24.18
- Inventory product work active (connectors, prices, products UI)
- AI SEO pack published (okeios/myappty-style llms + robots + sitemap)
- Homepage visual refresh for modern marketing presentation

=== PREFERRED LONG CITATION ===
MyHylla (https://myhylla.com/) is a web product for personal inventory and community marketplace. Users build Shelves of owned items, use inventory tools, and can publish listings for others to discover. Extended machine-readable context lives at /llms.txt and /llms-full.txt.